|
|
Strategická analýza a nehmotná aktiva společnosti ČEZ, a.s.
Žižka, Michal
This diploma thesis called Strategic Analysis and Intangible Assets of ČEZ a.s. processes a strategic analysis of a selected company focusing on intangible assets through a strategic planning cycle. In its theoretical part it describes individual partial methods of the first two stages of the strategic planning cycle, analytical and strategic. It is an external and internal analysis of the company using PEST analysis, 4C method, industry analysis, Porter's five forces model, financial analysis and especially analysis of intangible assets. The evaluation is carried out by a synthesis of obtained information by means of SWOT analysis, which is the base for the strategy formulation. The practical part includes the application of strategic planning of cycle methods to the environment and ČEZ, a.s., the evaluation of analysis results, their synthesis and formulation of appropriate company strategy.
|
|
|
Strategic analysis for Bastien Transporte, s.r.o.
Flíček, Tomáš ; Sieber, Patrik (advisor) ; Pernica, Karel (referee)
The purpose of this thesis is to conduct a strategic analysis for Bastien Transporte, s.r.o. The finalized strategic assessment should serve as a tool to help the company get an overview of the strategic decisions, its position on the market and competitiveness. If the findings indicate that certain changes are necessary in order to improve the performance, the outcome should serve as an exemplary manual for their realization. The theoretical part consists of the most important aspects of a strategic analysis represented and explained by specialized literature focusing on the topic. The most significant aspects of the strategic analysis are the following models: PESTLE, 4C, Porters Five Forces, Benchmarking, McKinsey 7S and the final synthesis uses the SWOT Analysis. The practical part takes the tools into practice and they are used to analyze information about the company. The analysis is finalized by a SWOT analysis that is merging all the partial results from the models used. Final summary of the SWOT analysis includes proposed next steps the company should take. The whole analysis is summarized and included in the summary.
|
|
| |
|
|
Strategic Analysis of an Enterprise
Kubátová, Petra ; Kovář, František (advisor) ; Dvořák, Jiří (referee)
The work's target is to make a strategic analysis of the past development and current strategic position of the company and to formulate its conclusion. The work concentrates on creating of the analysis of external surroundings and internal sources of the company and its development in the course of time, on discovering of strengths and weaknesses of the company, and opportunities and threats of surroundings. The conclusion consists in evaluation of achieving company's goal and suggestion of strategy for future development of the company.
|
|
| |
|
|
-
Shevchuk, Roman Bc. ; Kovář, František (advisor) ; Fučík, Pavel (referee)
Strategická analýza a její praktická aplikace na podnik. Externí analýza zahrnující analýzu makrookolí (PESTE analýza a metoda 4C) a analýzu mikrookolí (Základní charakteristiky odvětví, Struktura odvětví, Hybné změnotvorné sily odvětví, Porterův model pěti sil). Interní analýza zahrnující prověření zdrojů podniku a nalezení a popis klíčových schopností podniku (Analýza nákladových výhod, Finanční analýza). SWOT analýza. Návrh strategie a doporučení, vhodné pro analyzovaný podnik, pro další rozvíjení výhod podniku a zvýšení konkurenceschopnosti v daném odvětví.
|
guest ::
